Professor Paul Wells will be speaking at Wolverhampton University next Tuesday evening if anyone fancies coming along for his lecture. I may be biased because he's my PhD supervisor but I think he's really very good....! It's part of the CADRE lecture series at the School of Art & Design.
CADRE Lecture Series
Free Public Lecture by
Professor Paul Wells
(Director of the Animation Academy, Loughborough University)
Tuesday 22nd March 2011, 6.00pm, MK045
Digital Theory Technology and Practice Cluster
Between Documentary and the Deep Blue Sea:
Considering the case of ‘Industrial Animation’
“I was recently asked to Chair a jury at an International Animation Festival, considering the merits of ‘industrial animation’. Somewhat more problematically, I was also asked to keynote a Symposium at the same event, defining it. It was only then did I realise that animation commissioned by business and industry had not been given sufficient attention and recognition.
This discussion then looks at ‘Industrial Animation’ – a term favoured in Scandinavian countries where there still is ‘industry’ in the traditional sense, but known elsewhere, too, as the ‘commissioned promotional’ film, or the ‘business information’ film. These terms alone suggest that such film-making slips between, and combines, ‘documentary’, ‘public information’ film, and ‘commercial’ practices, already complicated in recent years, by a critical address when such approaches embrace animation.
Using examples, mainly drawn from Norway, but all pitched to a global marketplace, the discussion, then, will consider the particular ways in which animation has been used to facilitate such films, past and present, and to consider how the films function as a hybrid ‘info-tainment’ with social and cultural purpose. Not surprisingly, industrial animation from Norway often deals with the ‘Deep Blue Sea’, but it has functioned in many ways over the years, often working at the vanguard of changing approaches in the form of animation itself. Commercial or business sponsors, often characterised not merely by an interest in political economy, often see their services and products as vehicles for ideologically charged non-fiction. Simultaneously, this seemed to require alternative aesthetic representation and fresh approaches to narrative. The discussion will explore these ideas and issues.”
Professor Paul Wells is Director of the Animation Academy at Loughborough University, UK, and has published widely in the field of Animation Studies, including Understanding Animation, Animation : Genre & Authorship, Fundamentals of Animation and Re-Imagining Animation. He is also an established writer and director in radio, television and theatre, and has conducted workshops and consultancies worldwide, based on his professional experience and his book Scriptwriting. He is currently working with European screenwriting projects including the VLAMS Script Development Lab, in Belgium, and the HAFF Animation Concept Cooker, in Holland, as well as developing his own animation screenplays.